The look is built for you
Colours, fonts and shapes are chosen to fit your profile. Twelve genuinely different versions of the app, not twelve accent colours.
Forma
Every habit app is written for one imaginary person. Forma builds a profile from three quick questions, then becomes a character you level up by sleeping, moving, drinking water and getting outside. No jargon, no homework — just a 15-second check-in a day.
Colours, fonts and shapes are chosen to fit your profile. Twelve genuinely different versions of the app, not twelve accent colours.
How the app talks to you on a bad day. Some people need softness. Some need to be told the truth.
Blunt one-liners, numbered checklists, or a longer story — whichever format your mind actually absorbs.
A daily challenge and the exact line that gets you off the sofa: competition, novelty, discipline, or depth.
Four stats — Strength, Energy, Cognitive and Mood — move on real momentum. A good day pulls them up. A missed day drifts gently back toward baseline instead of punishing you. Then the app shows you where six months of your current pace actually lands, and how much more is sitting on the table.